Vijay Deverakonda's production house King Of The Hill Entertainments is all set to bring to the audience a sensible rom-com. The 'Dear Comrade' actor's friend and 'Pelli Choopulu' director Tharun Bhascker is the male lead of the movie. It has been titled 'Meeku Matrame Chepta'.

If the responses on social media are anything to go by, the interesting title has caught the attention of the audience. Deverakonda did a funny video with Bhascker and comedian Abhinav Gomatam to announce the title in an unconventional way.

"The product has shaped up really well. As VD makes it clear, he has invested his savings in the film. The film is expected to hit the screens later this year," a source says. A small-time Tamil actress plays the female lead.

Tharun Bhascker was seen in the role of a tough cop in 'Falaknuma Das', which released recently.