My film is a flop, lost all money: Director a day after release

“Okay, the verdict is out and my film has tanked.  All the stakeholders have lost money. I raise my hand and take responsibility for the failure, somewhere the audience failed to connect with the film.”  These are the honest words of debutant director Prashant Kumar, whose ‘Mithai’ released this Friday.  His elder brother, Prabhat Kumar, is the film’s debutant producer.  

In an open letter, the director has taken responsibility for the disaster.  ”At the same time, I would be proud of ‘Mithai’ even when I deliver a few hits down the line, even when I get old as well I will be proud of this film.  From the beginning, I used to tell my crew that we will have a success party if it becomes a hit and if it bombs, we will have a failure party,” he says.  

“The cast has slowly started to dissociate themselves, which is pretty much understandable.  If a film is a hit, 100 people come to take credit. If it bombs, the director would be the lone man standing.  But I am not lonely since my cameraman Ravivarman Neelamegam, my sound designer Sachin Sudhakaranand, my music director Vivek Sagar and the direction department are standing by me.  It’s a topic for another day why ‘Mithai’ tanked.  I will be back very very soon.  I am down but not out,” the director further said.