Toxic Creates History Before Release: Dil Raju’s SVC Bags AP–TG Rights for Record Price

Toxic: A Fairytale for Grown-Ups has stormed into the record books even before its theatrical release, rewriting the rules of pan-Indian cinema. In a landmark deal that has sent shockwaves across the film industry, Sri Venkateswara Creations (SVC), headed by Dil Raju, has acquired the Andhra Pradesh and Telangana distribution rights for a staggering ₹120 crore (advance on commission basis). This officially marks the biggest-ever acquisition for a non-Telugu origin film in the AP–TG market.

The historic agreement between the film’s producers—KVN Productions and Monster Mind Creations—and SVC further cements Toxic as one of the most anticipated cinematic spectacles in Indian cinema. Trade sources reveal that three major players aggressively competed for the AP–TG rights, with SVC ultimately emerging victorious, sealing what is now being hailed as one of the most defining distribution deals in recent times.

Yash’s Pan-India Stardom Drives Unprecedented Buzz

Fronted by Yash, Toxic is being viewed as a powerful symbol of how true star power and cinematic ambition can transcend linguistic boundaries. Ever since its announcement, the film has generated unprecedented buzz—evident in massive on-ground excitement, organic fan frenzy across countries, and strong interest from multiple territories beyond Andhra Pradesh and Telangana.

In the Telugu states especially, Yash enjoys a rare acceptance as one of their own, with audiences eagerly awaiting his next film since KGF Chapter 2. This anticipation is now clearly reflected in the record-breaking pre-release traction and early trade numbers.

Dil Raju on the Record-Breaking Deal

Speaking about the acquisition, Dil Raju stated that Yash stands as a formidable force in Indian cinema and that his market has only grown stronger worldwide after KGF Chapter 2. He noted that the four-year wait for Yash’s next film has significantly amplified expectations, adding that SVC is proud to present such a prestigious project and hopes to collaborate with the star on many more films in the future.

A Prestigious Alliance Backed by Scale and Vision

The association with Sri Venkateswara Creations further reinforces Toxic’s positioning as a major cinematic event. Known for its legacy of National Award–winning films and multiple blockbusters, SVC’s involvement reflects strong confidence in the film’s content, scale, and long-term theatrical potential—particularly in the cinema-loving AP–TG region.

Strong Creative & Technical Backbone

Written by Yash and Geetu Mohandas, and directed by Geetu Mohandas, Toxic: A Fairytale for Grown-Ups has been simultaneously shot in Kannada and English, with dubbed versions planned in Hindi, Telugu, Tamil, Malayalam, and several other languages—highlighting its global ambition.

The film features a formidable technical crew, including National Award–winning cinematographer Rajeev Ravi, music by Ravi Basrur, editing by Ujwal Kulkarni, and production design by TP Abid. High-octane action sequences are choreographed by Hollywood action director JJ Perry, alongside National Award–winning action directors Anbariv and Kecha Khamphakdee.

Release Date Locked

Produced by Venkat K. Narayana and Yash under KVN Productions and Monster Mind Creations, Toxic is slated for a worldwide theatrical release on March 19, 2026, strategically coinciding with Eid, Ugadi, and Gudi Padwa, firmly positioning it as one of the biggest cinematic events of the year.