With each passing day, actors, directors, and producers are showing interest in owning a digital streaming platform. In the last few months, there is a huge increase in the number of people subscribing to OTTs and watch more of digital content than any other time.
The fact is that Netflix and Amazon Prime Video are popular forever while regional content is struggling to make its way into these platforms. There has been an increase in titles of diverse genres and foreign languages.
Recently, Allu Aravind started Aha Video under the name of Arha Media House and this was completely unexpected. This platform has brought a lot of new content for Telugu audiences. Also, to release his own films, director Ram Gopal Varma has also started the trend of VOD is an association with Shreyas Entertainment and managed to attract the audiences.
And now, as the latest buzz, Manchu family members are going to venture into this business. Actor Manchu Vishnu is the man behind the idea and it is said that plans have been initiated already.
How he is going to work on it and what would be the name of it are yet to be known. An official confirmation is awaited.
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