Dhurandhar 2 Builds Momentum With Aggressive Telugu Market Strategy

Set for a theatrical release on March 19, Dhurandhar 2 is steadily emerging as one of the more closely watched releases in the coming weeks. While anticipation is growing across markets, the film is witnessing particularly strong buzz in the Telugu states, where both audiences and trade circles have shown encouraging early interest.

The sequel has been tracking well in pre-release discussions, aided by familiarity with the franchise and rising curiosity around how the story scales up in its second installment. Trade reports suggest that advance awareness and market sentiment are healthier than expected, indicating a promising opening if the film connects with regional audiences.

In a notable and strategic move, Jio Studios has chosen to release Dhurandhar 2 independently in the Telugu market, without roping in a local distribution partner. This decision is being seen as a clear signal of confidence in the film’s commercial prospects and its ability to travel beyond language barriers.

By handling the Telugu release on its own, Jio Studios is aiming to directly tap into one of India’s most robust theatrical markets. The move also underlines the studio’s broader ambition to establish a stronger foothold in South India, where dubbed and straight Telugu releases have consistently delivered strong theatrical numbers in recent years.

With focused promotion, growing pre-release traction, and a calculated distribution strategy, Dhurandhar 2 is positioning itself as a film to watch this March. All eyes are now on whether this momentum translates into solid box-office performance once the film hits the big screen.