Video of a woman performing sexual act in a store goes viral; company responds

A video of a woman performing a solo sexual act in an IKEA store in China has gone viral on social media.

The clip reportedly showed an unidentified woman in a white shirt pleasuring herself in various portions of the store. The video garnered over 10 million views before it was taken down from Chinese social media. Following the incident, IKEA, without revealing the name of the branch, mentioned in a statement, “We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store.” IKEA reportedly further said that it would take “even more careful security and public cleanliness measures” and encouraged all customers to “browse stores in an orderly and civilised way.”

According to reports, Chinese citizens can face up to ten days’ administrative detention for deliberate public nudity, while those who upload and disseminate obscene content online face up to 15 days’ detention and a maximum fine of 3,000 yuan.