Allu Arjun is revelling in the success of 'Ala Vaikunthapurramuloo'. The film is yet to peak, while its competitor, 'Sarileru Neekevvaru', has. In the US (has grossed more than USD 3.5 million), Uttarandhra and a few other markets, the Trivikram Srinivas directorial has created non-Baahubali records of sorts.

Speaking on a recent occasion, Bunny urged his fans not to mimic his beedi-smoking act from the movie. In a number of TikTok videos that have gone viral, youngsters are seen imitating his style from the 'Sittharala Sirapadu' song-cum-dance sequence. “I don't smoke in real life. I did that in the song because it demanded the style. I urge my fans not to be attracted to smoking, which is injurious to health," the Stylish Star said. The Public Service Announcement-kinda appeal is timely.

His next flick is with Sukumar, which is yet to be titled.