The global platform for South Asian artists has brought together over 34 artists that including names from the Tamil film industry alongside up-and-coming Indian and global talent curated and chosen by co-founder Rahman himself for the YAALL Fest. The two-day online festival is to be premiered on YouTube for an international audience as well as on the Tamil music channel is scheduled to be held on April 14 and 15. Maajja is the brainchild of a trio of Canadian entrepreneurs Noel Kirthiraj, Sen Sachi and Prasana Balachandran along with Rahman.

The objective of YAALL is to bring together independent artists from around the world to create a cultural renaissance in South India for independent music, first with a digital edition. As a premier global music festival, YAALL will bring together independent artists from around the world to create a cultural renaissance in South India for independent music.

The event will be led by legendary music directors Rahman and Santhosh Narayanan, singers like Shashaa Tirupati, Pravin Saivi, Sakthi Amaran, Maalavika Sundar, TeeJay, Sathyaprakash, music producers Sean Roldan, Leon James, Tenma, artists Keba Jeremiah, Mugen Rao, Siennor, Aalap Raju, The Casteless Collective and, bands like Oorka and Staccato from Chennai.

Artists from around the world like Shan Vincent de Paul, Navz-47, Two’s A Company, Cartel Madras, Magisha, Sarika Navanathn, n X t Duo and AllMixedUp (AMU) from Toronto; SATTHIA and Yung Raja from Singapore, R&B songstress Pritt, multi-disciplinary producer, songwriter and artist S.A.M and Tha Mystro from the UK, hip-hop collective FSProd and CLEO VII from Switzerland, superstar performer Mugen Rao and singer RK Arvin from Malaysia, Los-Angeles-based artist Suvi and singer-songwriter Rolex Rasathy from New York as well as critically acclaimed vocalist Ganavya, among others will also be present at the event.

YAALL Fest, Maajja’s online global festival, is scheduled to be premiered on YouTube and on the popular music channel Vijay Music on April 14 and 15.