The inaugural function of the screen culture laboratory at the IIFC (International Institute of Film and Culture) was held recently and Kalaippuli S Thanu was the first person to contribute a sum of ₹1 Crore. He handed it to Director Vetrimaran's mother Meghala Chithravel, and announced that Vetrimaaran would select one among the students studying at the institute, and he/she will be given the opportunity to direct films under his banner V Creations.

“On behalf of the IIFC foundation, we have started a screen-culture laboratory for students who come from the oppressed, socially and economically backward communities. Entrance exams will be conducted, and officials will visit their homes and verify if they are truly marginalized, oppressed and economically backward.

After the verification process is done, if the interested candidates are willing to show their struggle and culture, with the consent of their families, I have arranged facilities like education, food, hostel accommodation for the students and have created this institution to help the students become the best version of themselves in the media field.", said Director Vetrimaaran, Founder of IIFC.

The grand event was also graced by trustees Aarti Vetrimaaran, Vetri Duraisamy and Father Raja Nayakam (Former Professor, Loyola College) who designed the syllabus.