Manyavar proudly marks its foray into the rich cultural tapestry of South India with the introduction of the Vivaham Collection, featuring the timeless Panchakacham and Veshti.

In celebration of this milestone, Manyavar presents a captivating campaign film, aptly titled #TaiyaarHokarAiye, thoughtfully crafted for the discerning South Indian audience.

The film unfolds with the mesmerizing grace of brand ambassador Ram Charan, donned in the traditional Panchakacham for his wedding ceremony. Sharing the spotlight is the talented actor Sobhita Dhulipala, creating a joyous and enchanting portrayal of a couple immersed in the magic of their wedding festivities.

Ram Charan, portraying the groom, makes a stylish entrance, fashionably late to his wedding, eliciting concern from his understandably anxious bride. What follows is a heartwarming sequence as he endeavours to win her over, showcasing a charming blend of tradition and modernity.

This cinematic representation not only captures the essence of tradition but also sheds light on the Panchakacham as the quintessential attire for celebratory moments in the heart of South India.

Expressing his sentiments, Ram Charan shares, "The Vivaham collection resonates deeply with the heritage and grace of South India. Collaborating with Manyavar for their campaigns is a personal joy for me, as it pays tribute to our cherished traditions, the artistry behind them, and the timeless allure of South Indian attire."

Vedant Modi, Chief Revenue Officer of Vedant Fashions, emphasizes, "The inclusion of Panchakacham & Veshti in Manyavar's esteemed collection marks our strategic expansion into the vibrant South Indian market. Partnering with the esteemed Ram Charan underscores our commitment to authentically embrace the cultural richness of South India. This initiative not only caters to unique regional preferences but also strengthens Manyavar's dedication to diversity and inclusivity, fostering deeper connections with our discerning South Indian customers."

Shreyansh Baid, the visionary Founder and Director of Shreyansh Innovations, the creative force behind the campaign, remarks, “Manyavar and taiyaari go hand in hand. With this collaboration, we extend the concept of being 'wedding-ready' beyond physical attire to encompass emotional and mental preparedness. The film beautifully captures the interplay of thoughts between the bride and groom during their wedding rituals, addressing the uncertainties that accompany this significant life transition. Through Ram Charan's reassuring portrayal, the campaign reflects the essence of being truly taiyaar for the journey ahead."