NTR's fans, it must be said, have hinged high hopes on the special number of 'Jai Lava Kusa'. After a not-an-adrenaline-pumping album, this song is expected to be quite DSP-esque. The likes of 'Pucca Local' have been huge mass entertainers. And with someone like Tamannah, it should only be a bigger hit on the screen.

The song will release tomorrow (Sept 15). "#SwingZara - The raw and ravishing special number from #JaiLavaKusa will be out tomorrow," NTR arts has said.

This comes days after the film's trailer came a huge hit by clocking more than one crore digital views in 40 hours.

Set to hit the screens on Sept 21, the Bobby-directed movie is a mass entertainer and a family drama at once. Music-directed by Devi Sri Prasad, the film has the cinematography by Chota K Naidu. Produced by Kalyan Ram on NTR Arts, it has Raashi Khanna and Nivetha Thomas playing the female leads.

Come Sept 20, premieres of the NTR-starrer will be held in 180 locations across the US.