Manchu Manoj Brings Festive Cheer to Telugu ZEE5’s Sankranthi Campaign

Manchu Manoj takes centre stage in Telugu ZEE5’s newly unveiled Sankranthi brand film, which celebrates the spirit of the harvest festival while reinforcing the platform’s commitment to offering entertainment deeply rooted in Telugu culture. Anchored by the communication line “Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5,” the campaign highlights the platform’s strong emotional connect with Telugu audiences.

Set against the backdrop of a traditional village manduva house during Sankranthi, the brand film captures the warmth, humour, and togetherness of a festive family gathering. The narrative traces Manoj’s journey from a bus ride back to his village to a joyous homecoming filled with playful moments, affectionate teasing, and heartfelt family interactions. The story builds towards a vibrant celebration, positioning Telugu ZEE5 as the go-to entertainment destination for the festive season and beyond.

The film is directed by Sai Marthand and shot by cinematographer Suriya Balaji, known for their work on the series Little Hearts. Blending festive nostalgia with contemporary storytelling, the campaign subtly showcases Telugu ZEE5’s diverse content library that caters to audiences across genres and age groups.

Telugu ZEE5 has already built strong recall with titles such as Beauty, Nayanam, Bhairavam, Sankrantiki Vasthunam, Kishkindapuri, and Hanuman.

Looking ahead, the platform is gearing up for major releases, including Mana Shankara Vara Prasad Garu starring Chiranjeevi and Nayanthara, along with upcoming films headlined by Ravi Teja such as Bhartha Mahasayulaku Wignyapthi and Gurram Papireddy, ensuring a consistent flow of high-profile content.

Commenting on the campaign, Anuradha Guru, Business Head – Telugu ZEE5, stated that the platform’s focus remains on delivering culturally rooted, mass-appeal entertainment that reflects Telugu audience sensibilities. She noted that the Sankranthi campaign perfectly encapsulates Telugu ZEE5’s vision of family-friendly storytelling and star-driven content.

Sharing his thoughts, Manchu Manoj said the film evoked fond memories of Sankranthi celebrations centred around family, laughter, and togetherness. He added that returning to a light-hearted, festive space felt refreshing and made being part of a Telugu ZEE5 Sankranthi campaign especially meaningful.

With its strong cultural grounding, festive storytelling, and robust content pipeline, Telugu ZEE5 continues to strengthen its identity as a platform that celebrates Telugu entertainment in all its richness, making this Sankranthi truly memorable for audiences.