The logo and motion poster of 'Jai Lava Kusa', NTR's 27th movie, have been released today for a reason. Aside from the title, the film's subject seems to reinforce a theme told by the great epic of Ramayana.

Although the fans out there must have wanted to see NTR's look revealed as a bonus, that was not to be. For now, suffice it to say that the hydra-headed Ravana is out to be vanquished by the might of the righteous.

Within hour-an-hour of the release of the logo and motion poster, #JaiLavaKusa was trending worldwide at 50.

Apparently, NTR wanted a concept-driven launch befitting the title and the auspicious occasion today. While there may be speculation as to when Kalyan Ram wants to release the movie, the makers are not forthcoming on it.