Arunraja Kamaraj is a noted filmmaker in Tamil cinema. His previous films - 'Kanaa' and 'Nenjuku Needhi' were critically acclaimed and commercially welcomed by the audience. The latest is that the director has teamed up with Disney Plus Hotstar for his next project.

Arunraja Kamaraj will be directing a new Hotstar Original series starring the prominent actors, Jai, Master Mahendran and Tanya Hope in the lead roles. The show is titled 'Label' and the shooting commenced today. The makers officially announced the project and shared a title look poster with a BTS photo from the puja ceremony.

'Label' is written by Jeyachandra Hashmi with music scored by Sam CS, cinematography by Dinesh Krishnan B, editing by Raja Arumugam and art direction by Vinoth Rajkumar. The series will be produced by Muthamizh Padaippagam in association with Ark Entertainment. The show will premiere soon on the streaming platform Disney Plus Hotstar.

We are excited to announce the next #HotstarSpecials #WebSeries #Label with Director @Arunrajakamaraj & @Actor_Jai #Disneyplushotstar #ComingSoon @muthamizh777 @TanyaHope_offl @Actor_Mahendran @keeperharish @SamCSmusic pic.twitter.com/NwjDl2LCdM

— Disney+ Hotstar Tamil (@disneyplusHSTam) March 23, 2023