With Kerala suffering the worst floods in a century, Lagadapati Sahidev Vikram, son of 'Naa Peru Surya' producer Lagadapati Sridhar, has come forward to donate to the state by in association with Starobe. Those who donate money will get a T-shirt modelled after the ones sported by Allu Arjun in the movie. Additionally, one lucky winner will win the unique Mahindra Thar Jeep created for the movie.

"Starobe is giving an opportunity to all the people to raise funds through a unique campaign. All the proceeds from this campaign will be forwarded to Kerala Relief fund. In this campaign, all of you can donate in multiples of 1000s with Rs. 1000 as a minimum. Everybody who donates will be sent a free 'Naa Peru Surya'-styled T-shirt from Starobe as a token of gratitude. One of the lucky winners will win the Unique 6x6 Mahindra Thar Jeep that has been created specifically for the movie," the company has said in a statement.

"We thank Mr. Lagadapati Sahidev Vikram for his courtesy and support for the campaign," it added.

To participate in the #DonateforKeralawithNPSJeep contest, visit https://www.starobe.com/naaperusurya & scroll down to fill in your details. Enter the amount you would like to donate and click DONATE.