Suryadevara Naga Vamsi has become a renowned producer in Telugu Cinema. Hailing from Suryadevara Radhakrishna (China Babu)'s family, he made a phenomenal name for himself with Sithara Entertainments.

The Super Active Production House has been producing variety of movies with diverse themes in all genres. Also, Suryadevara Naga Vamsi has been concentrating on giving chances to talented filmmakers through his production house.

Sai Soujanya as established director Trivikram Srinivas' wife, has been collaborating with him as co-producer. Sithara Entertainments and Fortune Four Cinema have become synonymous with quality cinema in Telugu and they have been venturing into other languages, Pan-India markets as well.

Now, Suryadevara Naga Vamsi, on the occasion of Raksha Bandhan announced a special film from his production house. The major plus is that Chinababu's daughter Haarika Suryadevara - sister of S. Naga Vamsi - is debuting as producer with this new film, #Production18. Naga Vamsi will be presenting this film while Sai Soujanya and Haarika Suryadevara produce it.

The movie has been titled, MAD and it is designed to be a youthful entertainer. Narne Nithin, Sangeeth Shobhan, Ram Nithin, Sri Gouri Priya Reddy, Ananathika Sanilkumar, Gopikaa Udyan are playing lead roles in the film.

Bheems Ceciroleo who scored a huge musical blockbuster with recent Dhamaka, is composing music for the film. Shamdat Sainudeen and Dinesh Krishnan B have handled cinematography for the movie. More details about the film will be announced soon.