Every year on eve of Eid, Bollywood superstar Salman Khan used to have his movies released, like Wanted, Dabangg, Bajrangi Bhaijaan etc and this year, the actor was supposed to have his movie Radhe released. However, Coronavirus pandemic has caused the postponement of this Prabhu Deva directorial.

However, despite no movie releases on Eid, Salman Khan has a surprise release as he has announced the launch a new personal care and grooming brand named Frsh. Frsh is co-created by Scentials Beauty Care and Wellness Pvt. Ltd, co-founded by former tennis player Mahesh Bhupathi.

Posting an Instagram video, Salman Khan has said that sanitisers are the need of the hour. With sanitiser as the first product from FRSH to enter the market, Salman captioned the video "Launching my new grooming and personal care brand FRSH !! @frshgrooming Yeh kya hai? Kiska hai? Kiske liye hai? Aur yeh kab aur kahaan milega? Yeh aapka aur mera, yani ke hamara brand hai! Bohot kuch layega aap tak. Filhal Sanitizers laraha hai. Aap ke liye hai, taaki aap safe aur saaf raho, yeh milega apko pehle FRSH ki website aur phir har jagah Link bio me hai. Try karo @frshgrooming ko follow karo #RahoFrshRahoSafe".

View this post on Instagram

Launching my new grooming and personal care brand FRSH !! @frshgrooming Yeh kya hai? Kiska hai? Kiske liye hai? Aur yeh kab aur kahaan milega? Yeh aapka aur mera, yani ke hamara brand hai! Bohot kuch layega aap tak. Filhal Sanitizers laraha hai. Aap ke liye hai, taaki aap safe aur saaf raho, yeh milega apko pehle FRSH ki website aur phir har jagah Link bio me hai Try karo @frshgrooming ko follow karo #RahoFrshRahoSafe

A post shared by Salman Khan (@beingsalmankhan) on May 24, 2020 at 7:48am PDT