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DMK Manifesto 2026

Raakaasa Continues Strong Theatrical Run, Crosses ₹22.60 Crore with Steady Family Footfall

April 14, 2026 Published by rajeshe092eb6a68

Raakaasa Continues Strong Theatrical Run, Crosses ₹22.60 Crore with Steady Family Footfall

Raakaasa is emerging as a consistent box office performer, registering a solid ₹22.60 crore worldwide in just 10 days. Rather than relying on a front-loaded opening, the film is demonstrating a sustained theatrical run, with steady audience turnout across centres.

What’s powering this momentum is the film’s growing acceptance among family audiences. Inside theatres, Raakaasa is being embraced as a shared viewing experience, with groups turning up regularly and engaging actively. From laughter-filled moments to attentive viewing, the response has remained lively across shows, giving the film a stable and dependable run instead of sporadic peaks.

This positive reception is translating into repeat footfalls. Families are not only watching the film but also bringing along others, organically expanding its reach. A key factor behind this trend is the film’s tone—crafted as a light, accessible entertainer that appeals across age groups. Children are drawn to its playful and imaginative elements, while adults connect with its humour and character-driven storytelling, making it a comfortable choice for group outings.

Certain segments have consistently resonated with audiences. The track featuring Sangeeth and Getup Srinu has become a crowd favourite, while Vennela Kishore’s comic timing continues to add energy and sustain engagement through crucial portions of the film.

Raakaasa Continues Strong Theatrical Run, Crosses ₹22.60 Crore with Steady Family Footfall

Capitalising on this steady run, the makers have introduced a ₹100 flat ticket pricing initiative across all single screens in Andhra Pradesh and Telangana, effective April 10. This move aligns with the film’s strong pull among family audiences, particularly in B and C centres where pricing plays a crucial role in theatre footfall. The initiative is expected to further widen the film’s reach and encourage repeat visits.

Produced by Niharika Konidela and Umesh Kumar Bansal under Pink Elephant Pictures in association with Z Studios, and directed by Manasa Sharma, Raakaasa thrives on its ensemble cast and entertainment-first approach. Led by Sangeeth Shobhan and Nayan Sarika, alongside a vibrant supporting cast, the film delivers a theatrical experience that resonates widely.

With strong word-of-mouth, consistent occupancy, and improved accessibility through pricing, Raakaasa is well-positioned to maintain its momentum and continue its successful run through the summer season.