Mega hero Varun Tej on Friday launched the First Look of 'Anaganaga O Prema Kadha'. Touted to be a feel-good love story, it has been produced by KLN RAJU of Thousand Lights Media Pvt Ltd.

Editor Marthand K Venkatesh's nephew Viraj J Ashwin is the hero and Riddhi Kumar is the heroine.

Having completed its entire shooting, the rom-com is in post-production works (read CGI, DI and DTS).

Producer KLN Raju is the son in law of noted producer late DVS Raju. He has been associated with Telugu film industry for the past 30 years, financing leading producers. After a short gap of producing film, he kickstarted the new banner Thousand Lights Media.

"The movie is a pure love story with one interesting new scientific element fascinatingly connecting the love story to all the five human senses. To say it is an out and out U rated youth and family oriented unique love story. Programming has been done with one schedule at Hyderabad the second at Vizag and the rest is being planned abroad," the makers say.

Director Pratap T has worked as an assistant director under director N Shankar in the past.

"Lead actor Viraj J Ashwin is definitely a promising actor who has made a couple of promotionals who has also been trained by the Star Maker Sathyanand," the makers say. Radha Bangaru is the second female lead of the film. "She has her experience working as a VJ for a few channels and has also been a trained actress," they add.

The film also features Kasi Vishwanath, Anish Kuruvilla, Venu and others. Music is by KC Anjan. Cinematography is by Edurolu Raju. Art direction is by Ramanjaneyulu. Lyrics are by Srimani. Dance master is Aneesh.

The plan is to release the movie in October 2018.