Madhura Sreedhar, the producer-director-entrepreneur, has started a new journey. After steering several Telugu film projects and the music label Madhura Audio, the enterprising film personality has now embarked on a new journey. This time, he has entered the digital content space.

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On Wednesday, SonyLIV announced that Sreedhar Reddy will helm its Telugu Content division. Ashish Golwalkar, Head Content - Sony Liv and Sony Entertainment Television, said that they are happy to take the multi-faceted personality, who comes from a corporate backdrop, on board. "We hope that we will benefit immensely from his vast experience. We hope he is going to develop SonyLIV in a way all sections of the audience will be catered to," Golwalkar added.

Sreedhar Reddy said that he will take forward the legacy of SonyLIV, which has made a name for itself in various streams. "We will work towards bringing content that the audience from all parts of the country can enjoy," he added.

Also a film distributor and a YouTube content creator, Sreedhar Reddy has carved a niche for himself over the years with sensible movies such as 'Sneha Geetham'. A number of film personalities have congratulated him on the new endeavour.