‘Jyo Achyutananda’ thrives on word of mouth publicity

Witty dialogues, neat narration and characterizations and praiseworthy performances have all meant that 'Jyo Achyutananda' is making the most out of BO potential.  Director Srinivas Avasarala's sensibilities and dialogue-writing are selling well, especially with family audience.  "Thank you so much for all your love. It has been a very hectic last few days and I didn't have enough time to interact with you all. But I'm overwhelmed by your response", he has said.

Released on Friday, it has collected USD 3,49,236 by the end of Sunday, thereby defeating Vikram-starrer 'Inkokkadu' rather seamlessly.

After 'Kshanam', and 'Pelli Choopulu' this year, here is yet another movie proving that content rules.

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Srinivas is an entertainment journalist covering Telugu cinema, celebrity updates, movie reviews, and OTT news for over 9 years in IndiaGlitz.

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