Prashanth Varma and Teja Sajja's blockbuster hit, HanuMan, is creating waves at the box office, showcasing its enduring popularity even after 15 days since its initial release. The film is not only enjoying phenomenal success in both Telugu and Hindi circuits but has also secured a lucrative deal for its digital rights with Zee5, adding another layer to its triumph.

Originally, the agreement stipulated an OTT premiere three weeks post its theatrical release. However, owing to the extraordinary response and sustained theatrical success, Zee5 has revisited the contract terms. The revised plan now sees HanuMan making its digital debut a substantial 55 days after its theatrical release, underscoring the film's exceptional performance and audience engagement.

The recent announcement of HanuMan's OTT streaming release details has further heightened anticipation. Zee5, one of the leading OTT platforms, acquired the digital rights at a reasonable price, and the success of the film is poised to transform this deal into a jackpot for them. The film is set to grace ZEE5 screens in all languages during the second week of March.

This success story also shines a spotlight on the foresight and strategic decisions of the producers of HanuMan. Their courage and belief in the project were evident as they accurately gauged the film's potential and strategically sold the OTT rights. This calculated move has resulted in a significant gap between the theatrical and OTT release, contributing to the film's continued success.

Contrary to rumors suggesting an early OTT release, the Hindi version of HanuMan's widespread release in pan-India multiplex chains (PIC) has reaffirmed a minimum 8-week gap between the theatrical and OTT releases. This deviation from the norm, where producers often opt for shorter window deals, has proven to be a successful strategy, in contrast to instances like Leo, which faced challenges in national multiplex releases due to hesitancy in committing to an 8-week agreement with OTT partners. HanuMan's triumphant journey serves as a testament to the importance of strategic planning and bold decision-making in the ever-evolving landscape of the film industry.