Why NTR is a media darling!

The way NTR interacted with media personnel at the launch of Bigg Boss on Saturday once again shows his personality.  He not only took every question without saying, 'Let's not discuss it here', but also addressed hard questions like those related to privacy.

In the end, the 'Jai Lava Kusa' star took special care to thank Raghu Prasadam of Star MAA, talking about how the man behind the screen was instrumental in making him do the reality show.

Right from the start of his career, Young Tiger has had this tendency to give the media the place it deserves.  Hit or flop, his attitude towards the Fourth Estate doesn't change.

He is one of the few superstars who remembers those media personnel he gets to interact with regularly by name.  Industry members will tell you that it is NTR alone who has this trait after Megastar Chiranjeevi.

By nature, NTR expresses as he feels it.  He tends to speak what he genuinely believes in.  This trait is what makes him media-friendly in a different way.  Also, his inclination to talk about his emotions and the value he attaches to relationships helps him make an impression on journos.

The way NTR conducts himself with the media holds lessons for many, including those who condescendingly declare unfavourable reviews as some sort of negativity heaped on them.