It was with 'Mirchi' that UV Creations, which would later come to be designated as Prabhas' home banner, debuted in Tollywood. Since then, Vamsi Krishna Reddy, Pramod Uppalapati and Vikram Reddy have come to be seen as producers with a special taste.

After the Koratala Siva-Prabhas movie, they made 'Run Raja Run', followed by 'Jil', 'Express Raja' and 'Mananubhavudu'. 'Bhaagamathie', one of their most ambitious films, took four years to be made. The Anushka-starrer is now a hit to reckon with, especially because it's a female-centric movie that has become the first such South Indian movie to enter the Rs. 50 Cr club.

While the banner awaits the release of 'Happy Wedding' (a rom-com starring Niharika and Sumanth Ashwin), all eyes are on 'Saaho', directed by Sujith and also starring Shraddha Kapoor and Neil Nitin Mukesh, as it's the biggest film to come out from Tollywood after 'Baahubali'. The Prabhas-Radhakrishna movie will be co-produced by it in association with Krishnamraju's Gopi Krishna Movies.