Thalapathy Vijay's next movie 'Varisu' directed by Vamshi and produced by Dil Raju was announced as a Pongal 2023 release long back. The film is going to lock horns with Ajith Kumar's 'Thunivi' on January 12th. However reports emerged that a section of the Telugu producers are objecting to the release of the Telugu version titled 'Vaarasudu' pointing to a resolution made that only straight Telugu films given preference during festival dates.

Filmmaker turned politician Seeman was the first to voice his protest against the Telugu Producers council. He pointed out that Tamil Nadu welcomed with open arms films from the neighbouring states such as 'Baahubali', 'Pushpa', 'RRR', 'KGF' and 'Kantara' and allowed to be released on festival dates. He stated that he saw it as an attempt to spoil the business of Tamil films.

Similarly director N. Linguswamy has also taken the fight for 'Varisu' and stated "Varisu. "This is the Golden Age of Tamil cinema. The word pan-India is not new and with the advent of OTT, people from any place in the country are watching films at any time. At such an important juncture, this kind of problem should not happen. This is creating a situation where cinema will change as before and after Varisu. There are people on both sides to discuss this issue and arrive at a solution because S. S. Rajamouli's films have performed here well and our Tamil films too have done well there. This is a small problem and if this issue arises again, we will see what can be done next."

Director Perarasu who has directed Thalapathy Vijay in two blockbuster hit movies 'Thirupachi' and 'Sivakasi' stated ""There's nobody in Tamil Nadu that said that we will not allow the release of 'KGF 2' as it would affect the screen count and the collections of 'Beast'. We welcomed both films and they received a great response . Now, if the Telugu producers order us to push the release of 'Varisu', it is wrong. The Film Chamber must intervene and bring a resolution to the issue surrounding the release of the much awaited film or there are chances that there will be problems for upcoming Telugu films from getting released here."

'Varisu' has music by Thaman and stars Vijay, Rashmika Mandanna, Jayapradha, Prabhu, Sarathkumar, Shaam, Srikanth, Yogi Babu, Prakash Raj, Meena, Khushbu, Samyuktha, Sangeetha and S.J. Suryah.