For the first of its kind, the title launch of a film is being unveiled in cinemas in a massive way. This rare feat is being done by SSMB28.

The title of SSMB28 is going to be launched by Superstar Mahesh Babu's die-hard fans on 31st May in a never-before way. What is more interesting is that this title launch will happen in theatres of Mosagallaku Mosagadu's re-release. It is a classic film of Superstar Krishna that is re-released in theatres upon fans request coinciding with the veteran actor's birth anniversary. This is setting SSMB28 fever among fans who are quite excited about the film's title launch.

It's going to be a mass feast for Super Fans with SSMB28 Mass Strike to thunder on a special day. They will unveil a striking video at the theatres. Although his face isn't clearly visible in this back pose in the poster, he is seen smoking a beedi. WE can observe a red towel wrapped around his head.

"A MASS Feast For Fans and By Fans! #SSMB28MassStrike to thunder its way on 31st May! SUPER FANS will unveil Striking video at the THEATRES!!! announced they.

Directed by Trivikram Srinivas, the high-budgeted film is bankrolled by Radhakrishna and Naga Vamsi under Haarika & Hassine Creations. The film stars John Abraham, Pooja Hegde, Sreeleela and Jagapathi Babu in prominent roles. PS Vinod's cinematography and SS Thaman's music adds to the elite technicians of the film.