Rajamouli’s son Karthikeya to release Malayalam hit Premalu in Telugu

The recent success of Malayalam films, particularly “Bramayugam” and “Premalu,” in Hyderabad has demonstrated the growing popularity of regional cinema in Telugu-speaking regions. The impressive box office performance of these films has prompted discussions about dubbing them into Telugu to reach a wider audience.

“Bramayugam,” starring popular Malayalam actor Mammootty, has already been dubbed in Telugu by Sithara Entertainments and is currently playing in theaters with positive word-of-mouth. This move reflects the confidence of distributors in the film’s potential to appeal to Telugu-speaking audiences.

Following the success of “Bramayugam,” plans are underway to dub “Premalu,” a romantic comedy, into Telugu as well. Star director Rajamouli’s son, SS Karthikeya, is reportedly behind this initiative, aiming to release the film in Telugu on March 8, 2024, International Women’s Day. The acquisition of the dubbing rights for a substantial sum indicates the high expectations for the film’s performance in Telugu.

The rise of OTT platforms has transformed the landscape of regional cinema in India, allowing audiences to access diverse content from across the country. Consequently, remakes of regional films have become less common, and direct dubbing has emerged as a viable alternative to cater to a broader audience. This trend has opened up opportunities for Malayalam films to find success in Telugu-speaking regions.

“Premalu,” co-written and directed by Girish A. D., features a talented cast, including Sangeet Pratap, Shyam Mohan M, Meenakshi Raveendran, Akhila Bhargavan, and Althaf Salim. The film, made on a modest budget of Rs 3 crore, has already grossed four times its production cost at the box office. Its Hyderabad-based setting and relatable story have resonated with young audiences in the city.

Adding to its charm, “Premalu” boasts a captivating soundtrack composed by Vishnu Vijay. The music has received widespread praise and has contributed to the film’s popularity. The combination of strong performances, an engaging storyline, and melodious music has made “Premalu” a compelling choice for dubbing into Telugu.

The success of Malayalam films like “Bramayugam” and “Premalu” in Hyderabad highlights the growing appreciation for regional cinema among Telugu-speaking audiences. The dubbing of these films into Telugu is a testament to the changing dynamics of the regional film industry, where OTT platforms and direct dubbing have opened up new avenues for cross-cultural exchange and cinematic experiences.