Radhe Shyam will have a very special trailer launch event. For the first time in the history of the South Film Industry, the trailer launch of a film will be performed by fans. The unprecedented announcement was made on Twitter by the makers.

They tweeted, "Witness the first-ever trailer launch event by the fans in Indian cinema. 23rd December, Ramoji Film City, Hyderabad". The news will definitely add to the excitement of the fans who are waiting for Prabhas and Pooja Hegde starrer with bated breath.

The project is set in 1970s Europe and also stars Bhagyashree, Krishnam Raju, Sachin Khedekar and Priyadarshi as ancillary cast. The movie is said to be made on a whopping budget, filming for which took place in Hyderabad, Italy and Georgia.

Bankrolled by UV Creations, Gopi Krishna Movies and T-Series, Radhe Shyam is slated for a Sankranthi release on 14 January 2022 in five languages. The film was directed by Radha Krishna Kumar.