Oscard awardee A.R Rahman's eminence as a music director is understood worldwide. Today, at Toronto, Ontario in Canada, Rahman will launch the Ideal Entertainment Production Banner.

A.R Rahman, aside from making mellifluent music, has also been dedicating time to work on direction and production as well. His directorial debut 'Le Musk', along with the Vishwesh Krishnamoorthy's romantic musical '99 songs', whose story was written by Rahman, will both be produced by Ideal Entertainment.

Rahman said he was happy to associate with Ideal Entertainment, and that they understood the pulse of the audience that he catered his work to. The Ideal Group hosts a special function called 'Ideal Dreams' where hundreds of artists deliver their tribute to the music legend, for his 25 years of brilliance in the film industry.