Superstar actress Nayanthara, who is busy with Telugu and Tamil movies and a Hindi movie, has collaborated with renowned dermatologist Dr Renita Rajan for The Lip Balm Company. Touted to be the world’s largest lip balm collection, the beauty brand is aided by decades of wisdom and experience.

"Offering over hundred lip balms, The Lip Balm Company is a sustainable brand that cares. With gender neutrality becoming increasingly popular, The Lip Balm Company is set to make lip balms for all genders. Nayanthara and Dr. Rajan are looking forward to adding the ‘fun’ in ‘functionality’ by making lip balms a part of everyone’s daily lip care routine," the company said in a statement.

Throwing light on the new company, Dr. Renita Rajan said, “What started as a project to treat sensitive lips, and create the perfect lip balm, ended up growing into a standalone product line. Not only are the lip balms able to plump, lift, soften, brighten and smoothen the lips, the interesting neurocosmetics can even give a sense of wellness and generate brain chemicals that can uplift the mood, and enhance lip characteristics. Using a lip balm is an everyday healthy habit, and our lip balms put the fun into an essential daily habit.”

The 'Sye Raa' and 'Peddanna' actress said, “I believe in a no-compromise stance when it comes to my skincare and product usage. The key aspects I always look for in my own personal care products are high performance and safety. These are the same values we have incorporated in The Lip Balm Company’s DNA. For me, it was an immediate decision to join hands with Dr. Rajan on this range. Right after I picked up the first TLBC lip balm, I knew I had to do this! We are truly proud of this creative range of lip balms, which is bound to resonate with people who are looking for something extraordinary, just like I do!”