Mixed response for 'Main Bhi Chowkidar' campaign
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The BJP's 'Main Bhi Chowkidar' campaign is seemingly generating a rather mixed response from the voters. The campaign was kickstarted by Narendra Modi only a few days ago.
The campaign is on the lines of the 'Chaiwala' slogan that became popular in 2014. A large number of Twitter users have changed their user names to convey their support.
However, the slogan's impact on the fence-sitting voters is said to be muted so far. There is no much enthusiasm for the campaign from neutral voters.
Even so, the saffron party is said to be happy with the slogan because it has "turned Rahul Gandhi's Chowkidar Chor Hain charge on its head".
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Bala Vignesh
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