'Roudram Ranam Rudhiram' yesterday received a setback when the Film Federation of India dumped it in favour of a small film for India's official entry into the Oscars race. But the setback has only doubled the determination of Variance Films, RRR's US distributor, to embark on a strategy to get the film nominated in multiple categories by making about 10,000 Academy members watch it in the coming months.

The campaign is massive for the reason that a Best Picture nomination is not the only thing it is concerned with. The campaign is also concerned with Best Actor (Jr NTR or Ram Charan), Best Director (SS Rajamouli) and several other categories.

'Naatu Naatu' song's choreographer Prem Rakshith, too, might receive an Oscar nomination. MM Keeravani too might receive one if the campaign succeeds. Both these talents really mesmerized the Hollywood film critics community with their dance choreography and background score, respectively.

We may well be in for a surprise if 'RRR' receives nominations in at least two major categories. The most glamorous categories remain the Best Picture and Best Actor categories.