Hyderabad’s first retro FM station, MAGIC 106.4 FM, launched

With the intent to connect listeners back to a nostalgic-filled era, Sun Network, which owns Red FM 93.5, has now launched its second station in Hyderabad. Named MAGIC 106.4 FM, it is the first retro station in Hyderabad, which features evergreen and classic songs of ‘Maestro’ Ilaiyaraaja, Raj – Koti, MM Keeravani, AR Rahman and some other great composers.

Launched with the sentiment of “Vintoo Maimarachipodaam”  (Let’s get mesmerized), the 100% retro content station, the spokesperson says, aims at delivering a unique experience that connects one to an era and encourages listeners to realise that magic exists in everyday life

Legendary director, Dada Saheb Phalke awardee K Vishwanath, Music Director Koti, Producer Aswani Dutt attended the launch event, which was held on 11th July and wished the team on their new journey.  

Speaking about the launch of MAGIC 106.4 FM, B. Surendar, COO, Red FM network said,

“MAGIC 106.4 FM is our answer to people’s hectic lives – a window of opportunity to get lost in the yesteryears, which was free from stress and more care-free. The people of that era still reminisce the culture and lifestyle of that time, and the music and movies of those days hold a special place in their hearts. Our network has constantly strived to bring newer content formats to the masses, a fact which is deeply imbibed in the network’s DNA. We believe MAGIC 106.4 FM fits the bill perfectly of being a platform to relive the nostalgic 80’s and 90’s era and let listeners enjoy a spark of magic in their daily lives today. We would like to bring forth more mesmerising situations in the hearts and minds of our consumers through MAGIC 106.4 FM and trigger an unconditional sense of joy allowing listeners toVintooMaimarachipodaam!”

MAGIC 106.4 FM is an attempt to create trendsetting, experiential radio station – thanks to the never before music mix and the first-time-ever content philosophy. This is the second station to be launched in Hyderabad after the initial launch in Mumbai, which was met with an over-whelming response.

About MAGIC 106.4 :

The thought behind this channel is to help listeners find magical moments in their daily hectic lives and to transport from them into an era which is nostalgic and mesmerising. With a unique positioning, the radio station aims to provide its listeners a medium to break from the mundane daily life and builds on the proposition of “VintooMaimarachipodaam.”The music played on the new channel is specially curated to uplift your mood, will enable you to create happy thoughts in your mind and make your day more enjoyable.