‘Beauty’ Heads to OTT: Exclusively on ZEE5 Telugu

After earning appreciation for its emotionally rich storytelling during its theatrical run, the Telugu film Beauty is all set to reach a much wider audience with its exclusive digital premiere on ZEE5 Telugu from January 2.

Directed by J S S Vardhan, Beauty stars Ankith Koyya and Nilakhi Patra in the lead roles. Veteran actor Naresh delivers a deeply impactful performance in a pivotal role, adding strong emotional weight to the narrative.

The film is produced by Adidhala Vijaypal Reddy and Umesh Kumar Bansal under the banners of Vanara Celluloid and Zee Studios, and is presented by A Maruthi Team Product.

Beauty unfolds as an engaging blend of romance, emotion, and suspense. What begins as a tender love story gradually transforms into an emotionally gripping narrative shaped by strong character arcs and heartfelt moments. At its core, the film explores love, family bonds, and a father’s unwavering determination, lending the story both intimacy and emotional scale that resonates across age groups.

The supporting cast—including Prasad Behara, Nithin Prasanna, Murali Goud, Vasuki Anand, Nanda Gopal, and Nagendra Medida—adds depth and authenticity, ensuring that every character leaves a lasting impression.

Music composed by Vijai Bulganin has emerged as one of the film’s biggest strengths. The soundtrack has created a strong digital buzz, with the peppy Pretty Pretty crossing 2.2 million views and the soulful Kannamma surpassing the one-million mark on YouTube, firmly establishing both songs as fan favourites and boosting the film’s youth appeal. Complementing the music, Shrie Saikumaar Daara’s cinematography adds visual richness, while S B Uddhav’s crisp editing ensures a smooth and engaging narrative flow across the film’s 139-minute runtime.

Praised for its emotional sincerity, relatable characters, strong performances, and memorable music, Beauty has steadily built positive word of mouth, particularly for its family connect and heartfelt storytelling.

With its OTT premiere, Beauty is now poised to connect with a larger and more diverse audience. Streaming exclusively on ZEE5 Telugu from January 2, the film promises a warm, immersive viewing experience that celebrates love, emotion, and resilience.