As ISB turns 20, TDP fans praise CBN’s vision

The Indian School of Business (ISB) in Hyderabad has turned 20. In a series of tweets, Nara Chandrababu Naidu, who was the Chief Minister of the then united Andhra Pradesh, explained how he wooed ISB investors to Hyderabad when they were also considering Mumbai and Bengaluru.

The TDP chief recalled how he took 30 minutes to make a powerpoint presentation about Hyderabad and AP’s potential for business leaders. “I assured them that they would be No Red Tape, No Bureaucratic Hurdles, No Administrative Delay, Best Incentives, and above all, Direct Communication with me,” CBN wrote in one of the tweets. 

ISB became a reality because, way back in 1998, some of the top Fortune 500 Companies wanted to collaboratively open a business school that would address the leadership needs of emerging Asian economies, CBN mentioned. 

When the investors were not willing to set up ISB in Hyderabad, CBN knew that he was running out of time. He directly called them up and requested that they attend a tea meeting in Hyderabad. Even when they accepted his request, they told him Hyderabad was not being considered by them. 

“I sat down with my team for 4 days, spending sleepless nights to create a pitch deck that would catch the interest of the ISB Board. Smart and effective Governance, Connectivity, Law & Order, Abundant Resources and Strict Policing were some of our pitch points,” CBN said. 

TDP fans are celebrating how Naidu’s vision was instrumental in changing the face of Hyderabad. His legacy can’t be ignored!