Allu Arjun, one of the most crowd-pulling Southern superstars, has been signed up as the brand ambassador for Parle Agro's Frooti, the cool drink.
The 'Na Peru Surya' star is the first ever brand ambassador for South India for the product. "The superstar will be Frooti's first-ever brand ambassador for this region and will help consolidate foothold in the South Indian market," the company has said in a statement.
Parle Agro has made this decision as it seeks to expand its base down South.
Bunny, whose fan following is not restricted to the Telugu states, was the best choice, perhaps.
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