Ajith Kumar Racing Teams Up with Reliance’s ‘Campa’ Energy: Official Partnership Announced!

Tamil cinema’s ‘Thala’ Ajith Kumar has fully shifted his focus to car racing after Good Bad Ugly. Starting last year, he launched his own racing outfit, Ajith Kumar Racing, which has already competed in international events like the Dubai 24H Series and races in Belgium, clinching several podium finishes. Notably, in January 2025, the team secured third place in the 991 category at the Dubai 24H race and won the prestigious ‘Spirit of the Race’ award. Partnering with French driver Fabien Duffieux, the team is on a mission to put Indian motorsport on the global map.

In a major boost, Reliance Consumer Products Limited (RCPL) — the FMCG arm of Reliance Industries — has signed an official partnership with Ajith Kumar Racing. Their flagship energy drink, Campa Energy, is now the official energy partner of the team. This alliance is seen as a game-changer for elevating Indian motorsport to world-class standards.

With Ajith being a Padma Shri awardee, accomplished actor, and passionate racer, the announcement has sparked massive excitement among fans.