Director Raj Madiraju`s new movie Aithe 2.0 was launched in a grand ceremony in Hyderabad earlier today. The film features Indraneel Sen Gupta, Zara Sha, Abhishek, Karthavya Sharma, Neeraj, Mrunal and Mrudanjali in lead roles. Ramesh Prasad has sounded the clap board, while TDP official spokesperson Jupudi Prabhakar Rao switched on the camera. Telangana Film Chamber of Commerce President Ram Mohan has directed the first shot.

Speaking at the launch, producer K Vijayarama Raju said, “Director Raj Madiraju has chosen a novel story for Aithe 2.0. The film will be made simultaneously in Telugu and Hindi languages. It`s happy to work with such a wonderful team.”

Director Raj Madiraju said,” Aithe 2.0 is a techno thriller which highlights the ill effects of social media and technology on youth. It`s going to be a different film and has no similarities with Gunnam Ganga Raju`s Aithe. However, we can call it a reboot version of Aithe. The Hindi version is titled Pirates 1.0. The regular shooting will begin from today. The film is a bilingual in Telugu and Hindi. We are planning to wrap up the film's shooting in around 40-45 days in a single schedule.”

The guests wished the team of Aithe 2.0 all success. Arun Chilveru is scoring the music for this film which has editing by Shashank Mali. Koushik Abhimanyu handles the camera, while Rajeev Nair is the art director. Produced by K Vijayarama Raju and Dr Hemanth Vallapureddy, the film has lyrics by Kittu Vissapragada.