Valimai scales to a blockbuster in OTT – Creates new records

ZEE5 has scored its biggest jackpot with the mind-boggling blockbuster hit ‘Valimai’ starring Ajith Kumar. Declared as the year’s greatest blockbuster, Valimai had its OTT premiere in Tamil, Hindi, Telugu, and Kannada on ZEE5 from March 25, 2022, onwards. Guess what? The movie scaled to be a blockbuster again among the OTT audience with over 200 million streaming minutes in less than 48 hours.

The promotions for Valimai across the country have been massive during the launch on ZEE5, almost equivalent to a new film launch. With all this buzz, Valimai has been trending on all social media continuously for the last few days under many handles.

A massive 10000 square feet poster launch announcing the film on ZEE5 went viral across countries where the fans celebrated with huge fanfare. With the marketing for Valimai, ZEE5 has touched all corners of the country and has created a benchmark for movie promotions in the category and is becoming a favourite OTT platform among movie buffs.

Valimai is directed by H. Vinoth, and produced by Boney Kapoor under Bayview Projects LLP in collaboration with Zee Studios, as co-producer and distributor. The film stars Ajith Kumar, Karthikeya, Huma Qureshi and Gurbani Judge.