Madison Marsh, a 22-year-old U.S. Air Force officer and Harvard Kennedy School master's student, clinched the Miss America 2024 title in Orlando, marking her as the first active-duty Air Force officer to achieve this honor. Originally representing Colorado, Marsh's victory came with an empowering message: "You can achieve anything; the sky is not the limit, and the only person stopping you is you."

Crowned by Grace Stanke, the 2023 Miss America from Wisconsin, Marsh's win was celebrated by the U.S. Air Force on X (formerly Twitter), hailing her as "our very own." The pageant featured 51 contestants, with 10 selected by preliminary judges and one by public vote, resulting in 11 semi-finalists. Through rounds including fitness walks, "hot topics" discussions, talent shows, and evening gown presentations, the field narrowed to five finalists.

During the pageant, Marsh shared her poignant experience with her late mother's battle with pancreatic cancer, addressing the topic of drugs in America. In the talent show, she delivered a spoken word piece on obtaining a pilot's license at 16.

Reflecting on her motivation to participate, Marsh highlighted the opportunity to merge different aspects of her life and inspire others to break limitations. Winning Miss Colorado, she saw pageantry as a platform to showcase leadership both in and out of uniform, encouraging individuality and comfort in finding one's true passion.