Sivakarthikeyan scores big in tough times
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The toast of Kollywood among the young generation Sivakarthikeyan is slowly but surely cementing his place as the most bankable star currently. He has proved his massive draw by his next film's sattelite rights sold to market leader Sun TV for a hefty price.
The new untitled movie directed by Ponram has started shooting only a fortnight back and at this early stage the project attracting business already is a huge achievement. Nowadays the television channels buy a film only after watching its box office prospects. The project produced by 24AM Studios has Sivakarthikeyan, Samantha, Simran, Napolean and Soori in the cast and is aimed at an early 2018 release.
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