At a time when Sharwanand's 'Oke Oka Jeevitham' is gaining buzz in Telugu and Tamil ahead of its theatrical release on September 9, the 'Shatamanam Bhavathi' and 'Maha Samudram' actor's new project was launched today. It is tentatively titled Sharwa33.

Produced by TG Vishwa Prasad of People Media Factory, the film's launch event was held today. The makers of 'Karthikeya 2' welcomed Trivikram Srinivas, Hanu Raghavapudi, Chandoo Mondeti and others, who wished the team all the best.

Krishna Chaitanya, who has previously made 'Rowdy Fellow' and 'Chal Mohan Ranga', is on board to wield the megaphone. For the director, it is his dream project. He is gearing up for its shoot from October.

Raashi Khanna, who was recently seen in 'Thank You', is its heroine. Priyamani, the 'Bhama Kalapam' actress, is also on board. For a change, Kollywood composer Yuvan Shankar Raja has been chosen.

With fights composed by 'Supreme' Sunder, its production designer is Jayashree.