‘Sarileru Neekevvaru’, ‘Ala Vaikunthapurramuloo’ will maximize their revenues: Dil Raju

Dil Raju today said made it official, on behalf of the makers of the two big Sankranthi releases, that ‘Sarileru Neekevvaru’ will come on January 11 and ‘Ala Vaikunthapurramuloo’ on January 12.  

“Problems are natural in the film industry.  I don’t like to crib about them.  An issue has to be sorted out when it arises.  Misunderstandings are common.  Revenue maximization of both ‘SNE’ and ‘AVPL’ is our only concern,” Dil Raju said.  

Did distributors pressurize the makers to stick to the original dates?  “Who listens to distributors?  Pressure from there hasn’t been there.  Facts are something else.  We have formed a Guild that works toward revenue maximization for everyone’s benefit.  When issues arise, we step in and sort them out,” he answered.  

‘Darbar’ will hit the screens on January 9.  ‘Entha Manchivaadavura’ will arrive on January 15.