Samantha Ruth Prabhu made a significant announcement on Sunday, revealing her foray into production with the establishment of her production house, Tralala Moving Pictures, in collaboration with the Hyderabad-based entertainment company Mandoa Media Works.

Expressing her vision for Tralala, Samantha emphasized, "Our objective is to create a platform for filmmakers to share stories that are not only meaningful, authentic, and universal but also transcend conventional storytelling boundaries."

Tralala Moving Pictures, a product of the creative collaboration between Samantha and Mandoa Media Works, aspires to redefine storytelling norms. Samantha elaborated, "Tralala's primary focus is to generate content that mirrors the essence of contemporary expression and thought. It serves as a nurturing space that beckons and fosters narratives reflecting the strength and intricacies of our social fabric."

Himank Duvurru, the founder of Mandoa Media Works and Samantha's partner in this venture, expressed his enthusiasm, stating, "We are thrilled to have partnered with someone of immense experience in the realm of entertainment and showbiz. Our scope encompasses content across film, web, and TV, spanning various formats, both fiction and non-fiction. What excites us most about this new chapter is the opportunity to introduce concepts that are innovative, thought-provoking, and entertaining. This partnership aims to bring an inclusive and efficient approach to filmmaking."

On the professional front, Samantha is gearing up for the release of her upcoming show, 'Citadel,' where she shares the screen with Varun Dhawan, marking an exciting phase in her multifaceted career. Transitioning to her cinematic pursuits, Samantha's most recent on-screen venture was in "Kushi," a romantic drama where she shared the screen with Vijay Deverakonda. While the film garnered mixed reviews, it surpassed the Rs 70 crore milestone at the box office, underscoring Samantha's enduring appeal.

Looking ahead, Samantha is poised to take on a pivotal role in the Indian adaptation of "Citadel," co-starring with Varun Dhawan and directed by the acclaimed duo Raj and DK. Wrapped in an aura of secrecy, the project keeps its plot under tight wraps, heightening anticipation among fans and cinephiles alike. Notably, earlier in the year, Priyanka Chopra subtly hinted at interwoven storylines connecting the Indian remake to the original series, adding an intriguing layer to the forthcoming cinematic endeavor.