When was the last time you saw a Puri Jagannadh hero talk about 'blood', which is a euphemism for lineage? The ace director has let an 'Ism' poster do that today. Released to mark the birthday of Nandamuri Hari Krishna, it was touted as a 'surprise poster' since yesterday.
On the 60th birthday of Kalyan Ram's father, the poster comes with the line, 'Toughness lies in the blood', hinting obviously at the Nandamuri lineage. You may have expected the line to be 'Toughness lies in the pen', but the line is in keeping with the occasion.
Kalyan Ram, who plays a journalist, is seen sporting six-pack abs, puffing cigarette as a bonus.
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