'Anaganaga O Prema Katha', a pure love story with a scientific element, has been launched on Saturday. The makers have described it as a youthful and family entertainer.

Viraj J Ashwin is being introduced as the male lead. He is the nephew of editor Marthand K Venkatesh. Previously, he has done a couple of ads. Ashwin is also a Sathyanand disciple.

Riddhi Kumar, a Pune-based model, and Radha Bangaru, a VJ-turned-actress, are the female leads.

The first schedule will be shot in Hyderabad, whereas the second one will be held in Vizag. Later on, the crew will move to foreign locations to shoot the rest of the movie.

To be directed by Pratap T, who has been working as a programme director with TV channels before assisting director N Shankar and working as an associate director for a couple of films, the film will be produced by KLN Raju, the son-in-law of late DVS Raju, who has now launched Thousand Lights Media.

Music is by Krishna Chetan TR. The cinematography is by Edurolu Raju. Editing is by Marthand K Venkatesh. Art direction is by Ramanjaneyulu. Shree Mani has penned the lyrics. Dance choreography is by Yashwanth (Dhee). Ramakrishna is the fight master.