Oopiri breathing new life in US

In a market where high-brow, classy stuff occupies the pride of place, Vamshi Paidipally's Oopiri has done a spectacular business in the weekend gone by.  The film is poised to cross the $1 million mark the at earliest.  It will be the fastest grossing for a Nag film overseas.

It's known that the first day collections touched a massive figure of Rs. 10.20 cr, becoming the highest ever opening in Nag's career.

According to the makers, this is a phenomenal achievement.  "In sheer volume of tickets sold, Oopiri will out pace many other big grossers by a huge margin. The economics of ticket sales for Telugu movies in the US is that for any big movie release they increase the prices to $18 – $22 for the first week and then bring them down, which causes a big spike in dollar terms for the first week. A close look at the numbers for Oopiri reveals that it is attracting similar or more number of patrons in comparison with any major hit in the recent past. The ticket pricing being at the standard $12 which is the norm for any Telugu movie releasing in the US and still recording the same kind of Dollar revenue shows the amazing feat of how big a draw Oopiri has been in USA," they say.