On the occasion of his birthday recently, Nandamuri Kalyan Ram's 15th film was announced. The same was launched on Sunday on the hands of Young Tiger NTR. Presented by East Coast Productions of journalist-turned-producer Mahesh Koneru, it's coming from Cool Breeze Cinemas.

"A big thanks to NTR garu, who shot till 12 last night in Pune & still took a 5 a.m. flight to make it to Hyd to bless us," debutante producer Mahesh Koneru said. "A big thanks to Hari Krishna garu, Shyam Prasad Reddy sir, director @DirKrish sir & each and every one who blessed the new venture," he tweeted.

"I will always be indebted to @NANDAMURIKALYAN sir & Kosaraju Hari Krishna sir, without whom I would not have gotten this opportunity," he further said.

Malayalam actress Aishwarya Lekshmi is the heroine.

With best technical standards and outstanding music, the film will hit the screens in the first quarter of 2018.

It's a romantic-comedy to be directed by 59-year-old writer Jayendra Panchapakesan. The award-winning and acclaimed cinematographer PC Sreeram has been roped in as cinematographer. Jayendra and PC have been creative partners since 1986.