There’s been an ongoing debate over the last couple of years about whether or not the “superhero fatigue” is starting to kick in on fans. In 2021, Marvel Studios began its expansion through Disney+ and have consistently provided comic book film fans with content with shows like WandaVision, Loki, Moon Knight, and most recently, the divisive She-Hulk: Attorney at Law
However, now a new study shows fans of both franchises are exhausted by the slew of movies that are released as part of a franchise. The study comes at a time when recent releases have been dominating the global box office numbers.
A fan platform of MArvel has reported that even though a larger section of the fans would watch a new Marvel release in comparison to a DC release, the likelihood is more towards content that contains a single, stand-alone superhero story rather than a plot that begs to pull out characters from the franchise.
The study also threw some light on the audience which can be categorized into four different subcategories, in order to understand the underlying motivation. These categories are the Advocates, the Intentionalists, The Culturists, and The Flirt. Each subcategory has a different perspective towards watching the same film.
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