An innovative campaign has been going on for a few weeks with hoardings placed in many locations in the city with just the wordings ‘Echarikkai Idhu Manithargal Nadamadum Idam’. There were speculations as to what this ad signified.
‘Echarikkai Idhu Manithargal Nadamadum Idam’ is indeed the title of a new movie and the first look is going to be launched by three stalwarts of Tamil cinema Mani Ratnam, Bala and A. R. Murugadoss. The director, cast and crew details will only be known tomorrow the 20th of April at 5pm when the FLs are out.
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